Help Centre

Frequently Asked Questions

Everything you need to know about our jewellery.

What is artificial jewelry made of?

Artificial jewelry (also known as imitation or fashion jewelry) is crafted from non-precious base metals such as brass, copper, or alloy. These metals are plated with high-grade gold, silver, or rhodium and embellished with synthetic stones, cubic zirconia (CZ), or crystals.

Is artificial jewelry safe for sensitive skin?

Yes, high-quality artificial jewelry is safe for sensitive skin as long as it is labeled nickel-free and lead-free. Look for hypoallergenic pieces plated with brass or rhodium to avoid skin redness, rashes, or irritation.

How to prevent artificial jewelry from turning black?

To prevent artificial jewelry from tarnishing or turning black, keep it away from water, perfumes, sweat, and harsh chemicals. Always store each piece separately in an airtight zip-lock bag or velvet pouch in a cool, dry place after wiping it clean with a soft cloth.

Can I wear artificial or imitation jewelry every day?

Yes, you can wear artificial jewelry daily, provided you choose anti-tarnish, lightweight, and daily wear designs. To prolong its lifespan, remove the jewelry before taking a shower, swimming, working out, or sleeping.

How long does artificial gold-plated jewelry last?

High-quality gold-plated artificial jewelry typically lasts between 1 to 3 years with proper care and storage. Micron-plated or anti-tarnish coated jewelry retains its shine significantly longer compared to standard flash-plated pieces.

How do you clean artificial jewelry at home safely?

Clean your artificial jewelry safely by gently wiping it with a dry, soft microfiber cloth after each wear. For deeper cleaning, use a damp cloth with mild soapy water, clean delicately, and dry immediately. Never submerge artificial jewelry in chemical cleaners or water.

What is the difference between artificial, imitation, and fashion jewelry?

There is virtually no structural difference; all three terms refer to non-precious metal jewelry. 'Artificial' and 'imitation' jewelry often replicate real gold, diamond, or Kundan designs, whereas 'fashion' jewelry usually focuses on trendy, modern, and casual styles.

How do I choose the right artificial bridal jewelry for a wedding?

When selecting artificial wedding jewelry, match the metal tone to your outfit's work—opt for Kundan or Polki sets for traditional attire, and CZ or American Diamond sets for modern gowns. Match heavy necklaces with simpler earrings, or vice-versa, to maintain balanced styling.

Is buying artificial jewelry online safe?

Buying artificial jewelry online is safe when shopping from verified websites with clear material descriptions, high-resolution product images, transparent return/exchange policies, and verified customer reviews.

What is anti-tarnish artificial jewelry?

Anti-tarnish artificial jewelry is crafted with specialized protective coatings (like e-coating or PVD plating) over base metals like stainless steel or brass, making the pieces highly resistant to water, oxidation, and everyday fading.